With our first donation of 24 bikes and a slew of product from our generous sponsors, we're super excited about our new partnership with Children in the Wilderness (CITW).
CITW is a non-profit organization that facilitates sustainable conservation through leadership development and education of rural children in Africa. Insight, care and commitment are required to conserve Africa's pristine wilderness and wildlife areas. To ensure that these places continue to exist - in this generation and those to come - we need the rural children of Africa to understand the importance of conservation and its relevance in their lives. Hence, the Children in the Wilderness program: and environmental and life skills education program for children, focusing on the next generation of decision-makers; inspiring them to care for their natural heritage and to become the custodians of their wilderness and wildlife in the future.
CITW's Eco-Club program forms part of the normal school curriculum and uses interactive sessions to involve children in projects that benefit both the community and the environment. This donation will enable CITW to run competitions in its Eco-Clubs, with winners each receiving a bike, a helmet and riding gear. These bikes are a huge reward for child participants who demonstrate a commitment to conservation and community service.
Huge thanks to our industry partners who made this possible: Specialized, Raleigh, Giant, Ivar, Bike and Roll, and of course our generous customers right here in NorCal!